I have also been in contact today w/ Oreilly, and it looks like we are awaiting approval.  This is a copy of the response I got back from them after I registered:

Thanks for registering for the O’Reilly User Group and Professional Association Program. Your application has been submitted for approval.

Explanation of program benefits:

Review copies:
O’Reilly offers free review copies of our books to qualified groups.  As the group contact, you may request a free review copy for your newsletter or web site. Requests for review copies MUST be submitted by you, as the contact of your group. If you wish for the review copy to be shipped to someone other than yourself, please supply the name, address and phone number of that person for shipment. Once a review of a book has been written, please send me a copy.

Discounts:
Your group members are entitled to a discount on O’Reilly products purchased directly from us. Information for placing an order is provided on the discount flyers that will be shipped to you, upon acceptance to the program. Your members are also entitled to a discount on O’Reilly conferences and tutorials. Other special discount offers may also be forwarded to your group from time to time.

Other benefits:
In addition, we regularly donate books and other promotional items for raffles or auctions to help your group raise money, or for meeting door prizes. On a quarterly basis, we’ll send our latest catalog. Some of our authors are willing to speak at user group meetings–let us know if you are interested and well do what we can to help you arrange speakers.

We’ll also send you links to articles, tips, and news from the O’Reilly web site: www.oreilly.com and from the O’Reilly Network: www.oreillynet.com when we think the topics may interest you.

What you can do for O’Reilly:

*Post an O’Reilly banner to your web site, which you can find at: http://ug.oreilly.com/banners/
*Encourage your members to review our books and post the reviews on Amazon, your site, newsletter
*If you don’t have a web site, but you do have a newsletter, please print our sponsorship information

I look forward to working with you,

Marsee Henon
O’Reilly