For many web-based businesses, the only contact customers have with the organization is with its web site. This means that the message that web page sends is all the client knows about the company.
If someone never gets a second chance to make a first impression, how much more important is a web site, which may well be the only impression? Consider some of the messages a web site can send, bad and good.
“We Do Not Want Your Business”
If a web site is hard to understand or to use, customers will feel less than welcome and may take their business elsewhere. This means that a web site where navigation is difficult or text is hard to read is a non-starter.
Web sites exclude disabled visitors by failing to meet accessibility standards. Possibly the most extreme site in this category is the one that loads so slowly that visitors give up and go away.
“Just Shut Up and Buy Something”
Some web merchants offer very little content. Their web sites have pictures of products, the names and prices of items, and an “add to cart” link. They are the equivalent of a clerk in a brick and mortar store who answers every question with “I don’t know.”
A customer who already knows exactly what he wants may appreciate this sort of environment, particularly if the web site has a strong search engine to help find desired products quickly. Other clients, however, might prefer a site with more information about the product and perhaps a few informative articles.
“Our company cares”
A large organization that worries about its public image, like an oil company or a utility, may take care to put a human face on its web site. The first page will have pictures of happy people or pristine wilderness. It will offer human interest stories, or news about how the company is contributing to the community.
“You are approaching the bleeding edge”
A high tech company may want to use a web site that focuses on its technological savvy. It will have stories of innovative processes, biographies of key staff and news releases about its most recent products. Sites like this build credibility with testimonials, stories about its research contracts, its grants and its awards.
These sites will be high tech under the hood, too. They will use the most up-to-date code and the most innovative scripts, and their site will have no security holes whatever. There may be animations or videos to illustrate key concepts, and they will be seamlessly integrated into the rest of the site.
“We would rather not be here”
Social media has become a part of many firms’ marketing strategy, but it can be overemphasized. Web sites should offer content, not just the opportunity to follow the company’s stream in other media outlets. Ideally social media and a web site should complement one another, and the social channels should lead customers to the web site for a purchase, not the other way around.
Web sites serve multiple functions. E-commerce sites in particular must entice customers, pitch the sale, close and complete the transaction. Throughout this process the message that the company sends must appeal to the customer, or that customer may send a message in return by choosing to do business elsewhere.
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30.Apr.13 Uncategorized Read more Comments Off
If you pay for web design, you certainly want to be getting professional work. However, for a new comer, the difference may not be obvious. Below are a few things that separate professional web design from the work amateurs.
1. The Inclusion of Subtle Details
Look over the examples in that web designerâ€™s portfolio. If the design you see is devoid of subtle details, youâ€™ll probably be better off designing the site yourself.
2. The Inclusion of Gradients
One thing that should certainly be part of a mature, professional design is gradients. A design that
01.Apr.13 Uncategorized Read more Comments Off
It seems these days everywhere you look websites are starting to look the same. Why do so many websites look alike? There are many different reasons this is happening. Today, we will talk about some of those reasons and look at why we are seeing so many sites that look alike.
One of the main reasons these days we see a lot of sites that look alike, are because people are using the same templates. Most people do not have the ability to code a website, so using templates is the alternative. This means many people will be usually the
07.Oct.12 Uncategorized Read more Comments Off
It has been sometime since the Internet was first invented. It was back in the 1960′s that the development of the Internet began. It was then several decades before the World Wide Web (WWW) would be bought to the mass with the Hypertext transfer Protocol (http) and Hypertext Markup Language (html). This was only the beginning and bought us a world of websites with colors and texts, but it was later that web designers would see an ability to use audio to express the ideas that they would want to convey through multimedia.Is this new to
03.Oct.12 Uncategorized Read more Comments Off
There is a big difference between designing a personal website and creating one for a professional business. Business websites often have their designs planned around specific marketing strategies. The demographics used to create a website refer to the target audience the business wants to appeal to. Demographics can include a number of variables such as whether visitors will have children, or shop at upscale department stores. A website designed as a woman’s boutique will need a different design than one selling football paraphernalia. The key to a successful online business is often in the way the
30.Sep.12 Uncategorized Read more Comments Off
Using video as a major page component can give you an effective way to convey a great deal of information with little space needed to do so on your webpage. Embedded video can ensure that your visitors have access to the most effective information in a presentation that will look professional and promote a more effective page layout and design. Learning more about how embedded video can improve your visitors browsing experience and still offer them superior access to the information they are in search of would be to your advantage.
Text alone may
29.Sep.12 Uncategorized Read more Comments Off
Over the past two decades website design has expanded exponentially with advancement of design software, connection speed and computer platforms. Today the only hindrance to website design and performance is the imagination.
Originally, websites were not much more than text with the occasional low-resolution photograph. The bottleneck of dial-up modem connections and slower computer processors meant website managers had to keep the page simple. If the website took too long to load, the user could get frustrated and simply move on to the next URL.
As processing speed and connections got faster,
27.Sep.12 Uncategorized Read more Comments Off